AVIS. The value of experience
A project by Mediatyche and Laboratorio Adolescenza in order to meet Avis’ request: promoting the importance of bloodletting and of a healthy lifestyle amongst high-school pupils through recreational and educational activities.
Concept: the standard bearers of solidarity
Activities supported by Mediatyche:
- Tournaments of “flag” in many Italian schools with quizzes about specific themes
- Creation of a “passport of solidarity” in order to know the blood donors and share experiences
- Awareness meetings
- Organisational support for all projects
- Preparation of contents, graphic materials and gadgets
Creation of the promo video