Project Description

AVIS. The value of experience

A project by Mediatyche and Laboratorio Adolescenza in order to meet Avis’ request: promoting the importance of bloodletting and of a healthy lifestyle amongst high-school pupils through recreational and educational activities.

Concept: the standard bearers of solidarity

Activities supported by Mediatyche:

  • Tournaments of “flag” in many Italian schools with quizzes about specific themes
  • Creation of a “passport of solidarity” in order to know the blood donors and share experiences
  • Awareness meetings
  • Organisational support for all projects
  • Preparation of contents, graphic materials and gadgets

Creation of the  promo video

Project Details

Events, Experiential marketing, Networking PR, PR, Press office, Strategical consultancy, Video Making