Coyote. Word of Mouth

Coyote (not a very famous brand yet with great customer potential) didn’t have budget for an adv, TV or radio campaign, and they asked us to develop a strategy to promote their products focusing on existing clients, generate word of mouth and engagement.

The solution: a Word of Mouth campaign

Mission

150.000 real-life conversations
35.000 brand impressions

Results

80% of ambassadors had never heard of Coyote before the campaign
22.141 people took part in the campaign and the campaign blog registered 24.532 visitors.
1.060.382 real-life conversations
78.962 brand impressions