BALADIN: building a community around the values of planet earth

For Baladin, leaders in Italian craft / home brew beers and ales, Mediatyche has developed a press office project to promote the first “experiential” crowdfunding. The set target is to launch the first theme park of craft / home brew beers and ales in Italy, and create a community of “gardeners”, connoisseurs of good beer, of land and sustainability.

On-site activity:

-Outline the idea of communication by exploiting different story angles (from the value of sharing economy to the rediscovery of historical places that, thanks to the crowd-funding project, will see a new lease of life ”

-Organize a press conference to launch the project.

-Organize interviews and television appearances.

-Press tour for a preview of the theme park.

Outcome:

-More than 70 articles on crowdfunding in the national press.

-Organizing of 4 interviews on National radio stations.

-Organizing of 3 television appearances (Geo&Geo, Buon Appetito Italia Sky, Detto Fatto Rai Due).

-Almost 400.000 logins on crowdfunding page.

-More than 10 million views on Facebook.