ACTAVIS – Welcoming good news

For the pharmaceutical company, Actavis Allergan, one of the world leaders in the generic sector, Mediatyche undertook and dealt with a whole series of tasks focused on strengthening the communicative impact with the Italian media of a rapidly growing business reality.

A two-stage project:

Inauguration of the new laboratories at the Polo Tecnologico di Nerviano: Technological Centre of Nerviano

• Organization of the press conference presentation in which the national media also took part.
• Support and advisory services on the operational management of the event.
• Invitations were at an institutional and political level, both local and national.

Localization for Italy of the Group’s financial communication (and relative promotion) on the occasion of two important mergers: Watson/Actavis and Aurobindo/Actavis.