For the pharmaceutical company, Actavis Allergan, one of the world leaders in the generic sector, Mediatyche undertook and dealt with a whole series of tasks focused on strengthening the communicative impact with the Italian media of a rapidly growing business reality.
A two-stage project:
Inauguration of the new laboratories at the Polo Tecnologico di Nerviano: Technological Centre of Nerviano
Localization for Italy of the Group’s financial communication (and relative promotion) on the occasion of two important mergers: Watson/Actavis and Aurobindo/Actavis.
Healthcare & Wellness