SODASTREAM. The mayor’s water is fizzy

Sodastream – world leader of production and distribution of home carbonation systems – decided to develop a communication strategy based on sustainability, health and wellness.

The communication campaign “Green” and “Health” designed for Sodastream has its own engine in SodaLab, a research centre in collaboration with Università Statale di Milano to develop studies about water on 4 fronts:

• Environmental sustainability (0 km water)
• Economic sustainability (energy efficiency)
• Domestic sustainability (basket savings)
• Food sustainability (benefits of fizzy water for the body)