The new currency of economy is engagement and fidelity in the brand What can traditional brands learn from collaborative economy in order to involve and thrill consumers until they become ambassadors? The spread of collaborative marketplaces allows companies to focus on the engagement between brand and...
COREVE. Transparent communication promote the recovery of glass from waste separation by encouraging citizens and institutions to enhance the task in terms of both quantity and quality. How we go about it: Regular research into how the Italians carry out the task. Research into the awareness of...
AVIS. The value of experience A project by Mediatyche and Laboratorio Adolescenza in order to meet Avis' request: promoting the importance of bloodletting and of a healthy lifestyle amongst high-school pupils through recreational and educational activities. Concept: the standard bearers of solidarity Activities supported by Mediatyche: Tournaments of “flag”...
Coyote. Word of Mouth Coyote (not a very famous brand yet with great customer potential) didn't have budget for an adv, TV or radio campaign, and they asked us to develop a strategy to promote their products focusing on existing clients, generate word of mouth and...
PHONETICA. How to create a cross-channel strategy Creation of the new placement of the company who is promoting the evolution of their offer and services, creating a new market, the video-relation market. Strategy Educational campaign for the company stakeholders Communication of the “scrapping” of the old way...
SODASTREAM. The mayor's water is fizzy Sodastream - world leader of production and distribution of home carbonation systems – decided to develop a communication strategy based on sustainability, health and wellness. The communication campaign “Green” and “Health” designed for Sodastream has its own engine in SodaLab, a research...
David VS Goliath What AvMap is asking for: Improve corporate communication Get a good press coverage in business magazines for a few new products Make their own way through the industry giants (TomTom & Co) ...
Creating the observatory of the IT trend Promoting Econocom towards the media for the first time Identifying and outlining the company placement Defining and developing the company messages Placing Econocom as an independent observatory, specialist in the market technological trends Giving media visibility and prestige...
Posizionare la Federazione come interlocutore e punto di riferimento del settore, sfruttare le potenzialità dell’Ufficio Studi della Federazione e la capillarità dei PE su tutto il territorio nazionale per dar vita a una sorta di Osservatorio sui consumi...
COMIECO. Reduce enviromental costs Comieco is asking to be able to speak directly to the companies who use packaging in order to point out the advantages of cellulose packaging and promote the creation of eco-friendly packaging (less obstruction, less weight, etc.). Mediatyche's strategy focuses on the need to...