promote the recovery of glass from waste separation by encouraging citizens and institutions to enhance the task in terms of both quantity and quality.
How we go about it:
Educational campaign for Citizens.
Tour of informative seminars at PAL (Public Local Administration)
Specific awareness campaign: HoReCa (catering industry)
Sum up of the outcome: 4 years into the advertising and social campaign, the outcome of waste separation has risen by 5-7 percent.
Information for the citizens was managed cross-channel using TV, radio, traditional and digital media and, last but not least, the area where a direct channel was opened with the PA.
Strategic Consulting, Institutional World
Institutional world, Strategical consultancy