AVIS. The value of experience

A project by Mediatyche and Laboratorio Adolescenza in order to meet Avis’ request: promoting the importance of bloodletting and of a healthy lifestyle amongst high-school pupils through recreational and educational activities.

Concept: the standard bearers of solidarity

Activities supported by Mediatyche:

• Tournaments of “flag” in many Italian schools with quizzes about specific themes
• Creation of a “passport of solidarity” in order to know the blood donors and share experiences
• Awareness meetings
• Organisational support for all projects
• Preparation of contents, graphic materials and gadgets

Creation of the  promo video