A project by Mediatyche and Laboratorio Adolescenza in order to meet Avis’ request: promoting the importance of bloodletting and of a healthy lifestyle amongst high-school pupils through recreational and educational activities.
Concept: the standard bearers of solidarity
Activities supported by Mediatyche:
Creation of the promo video
Events, Experiential marketing, Networking PR, PR, Press office, Strategical consultancy, Video Making